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Buyer personas

Your ideal customer, in detail

Three inputs and AI builds a complete avatar: demographics, ranked pains, desires, jobs-to-be-done, objections, buying journey, and exact language. Reused across every section.

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Buyer persona · 01v1.2

Carolina

45 años · Argentina · Coach de hábitos

38k IGMom · 40+

Dolor

"No tengo energía a la tarde, vuelvo del laburo y me derrumbo"

Deseo

"Quiero verme bien sin pasarme las horas en el gimnasio"

Objeción

"Ya probé mil dietas, ninguna duró más de 2 semanas"

Inputs

  • $ niche
  • $ base audience
  • $ extra signals

Outputs

  • Full demographics
  • Top 5 pains with intensity
  • Desires + emotional payoff
  • Jobs-to-be-done (functional/emotional/social)
  • 5+ objections with reframes
  • 4-stage customer journey
  • Language (uses/avoids) + channels

How we do it

How it builds your avatar

Sonnet reasons with real context from your niche. Reused later in sales letters, ads, emails.

01

Reads context

Cross-references with your latest research.

Claude Sonnet

Anthropic

02

Maps psychographics

Values, fears, aspirations, daily struggles.

Claude Sonnet

Anthropic

03

Builds journey

4 stages with specific copy and buying triggers.

Claude Sonnet

Anthropic

04

Extracts language

Verbatim phrases they use, words to avoid.

Claude Sonnet

Anthropic

Once. Used everywhere.

Mark it default and every output auto-calibrates to your avatar.

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